International Awards Associates   

China   |  2019

Xinhui The West Coast Sales Center

Entrant Company

David Chang Design Associates International

Category

Interior Design

Client's Name

Poly Real Estate

Sub-Category

Showroom / Exhibit

Experience Level

Professional

When designing the project, we should highlight its cultural background, take traditional Chinese calligraphy art and silk fine brushwork as inspiration source, extract the essence of calligraphy and painting, embody the spiritual realm of magnanimity, elegance, dignity and magnificence, and use modern decorative techniques of combination of Chinese and Western to create a space situation suitable for ancient times, suitable for modern times, rich and handsome. Jiangmen, where Xinhui is located, is the origin, main battlefield and growth pole of the Zhuxi Strategy, building the advanced equipment manufacturing industry belt on the West Bank of the Pearl River, pushed by the provincial Party Committee and the provincial government. Driven by the development strategy of the new town of the Zhuxi hub, Xinhui District will usher in a new development opportunity and become the first portal area radiating from the Pearl River Delta to the west of Guangdong Province. In the choice of space material, the diversified materials such as metal, peacock blue jade, grey mirror and so on are used to brighten the space, which gives the space a brand-new and bright flavor of the times. In the soft-wear aspect, the soft-wear design theme is the land of fishery and agriculture, which combines the long history and unique Lingnan customs of Xinhui. The unique cultural characteristics of Xinhui will also be integrated into the design of various spaces.


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